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GREEN DRINKS CONVERSATION SPARKERS: The New Rules of Green Marketing
Tuesday, February 28, 2012 from 6:30 PM to 8:30 PM (EST)
New York, NY
$25 in advance, $30 at the door
"20 New Rules in 20 Minutes—And Plenty of Time for Questions "
Jacquie Ottman, a New York city-based expert on green marketing and advisor to Fortune 500
companies and the U.S. Government eco-labels is a sought-after speaker around the globe. In her
highly interactive talk, Jacquie will share a sneak peek into the stories and strategies from her just
released book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable
Branding (Greenleaf Publishing, 2011), and she’ll give you the opportunity to get answers to your
most pressing questions.
Some audience favorites to date: How best to motivate mainstream consumers? How to use
design to engage consumers in more responsible forms of consumption? How can companies avoid
greenwashing when marketing the green attributes of their products? What can multinational CPG
companies like Procter and Gamble and Unilever learn from sustainability-focused upstarts like
Method and Seventh Generation? What are the best new business models to be thinking about
when designing products and services for a new marketing age transitioning to sustainability? How
can small businesses apply the lessons most impactfully?
Her book, out in the marketplace since February, is already being called, “The new green marketing
Bible”, and “The end all and be all of green marketing.” It was named by Cambridge University (UK)
as a Top 40 Sustainability Book.
Since 2002, Green Drinks NYC has been hosting lively monthly networking events to connect and unite the environmental community of New York. These events are friendly and upbeat. Many people have found employment, made friends, developed new ideas, and had moments of serendipity. It's a force for the good spreading to over 700 cities around the world!
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